Explanation of our cookies

Lovecrafts

We use cookies that are required for the operation of our website e.g. for you to use and buy from our website.

Lovecrafts

We use functionality cookies to recognise you when you return to our website so that we can personalise content.

Google Analytics; Amplitude; Segment

We use cookies (and/or anonymous identifiers) from Google Analytics, Amplitude and Segment to collect data that helps us understand how people are using the site and our app. We use this information to enhance your customer experience, and to establish how best to target our online advertising.

Social Media plugins

Social media sites such as Facebook and Pinterest, serve cookies in order to be able to share and discuss our products on social networks.

Peerius

Peerius enables us provide the most relevant product recommendations to you based on the products you have previously viewed or purchased and the categories in which you have previously expressed an interest.

Google Optimise

We work with Google Optimise to test and find the optimal content and experience for our users by identifying which experiences visitors to our site have seen so that we can ensure we provide with the same experience again should they return to our site.

Mixpanel

We use Mixpanel to track activity on the LoveKnitting and LoveCrochet mobile applications, currently available for iOS devices. The app does not use cookies, but instead relies on using the identifier for advertisers (IDFA). or the Universally Unique IDentifier (UUID) if that's not available. We use the information collected to improve the app experience and to enable some of the basic functionality that is required for you to browse the patterns in the app and use the tools, while remembering any progress you have made.

Crazy Egg

Crazy Egg's Analysis Service is used to obtain insights on how our users are interacting with our site. Through Crazy Egg's heat map and scroll map reports we get an understanding of how visitors engage with our website.

Fullstory

We use FullStory to collect meaningful insight into our users' experience and identify usability problems by allowing us to access playbacks of user sessions and to maintain a coherent scope for a user session across multiple pages on our websites.

Ometria

We use Ometria to optimise and deliver our email marketing and to produce anonymised or anonymised and aggregated statistical reports and research.

Post Affiliate Pro

Post Affiliate Pro tracks which affiliates are sending us traffic, which we use to identify and reward affiliates with the correct amount of commission.

Branch

We use Branch to identify users between the LoveKnitting/LoveCrochet websites and mobile applications, which in turn helps us understand how different marketing channels perform across multiple devices.

Feefo

Feefo powers our reviews platform and uses cookies to enable Feefo to produce and make visible actual reviews of buyers from our websites.

MentionMe

MentionMe powers our referral program and uses cookies to help deliver the right message/offer to the right person, as well as other necessary functionality on certain pages of the website.

Criteo

We work with Criteo to display our banner advertising on other websites which are selected according to pages viewed on our website - this helps us to monitor and improve the effectiveness of our banner advertising and to refine the targeting of these campaigns so that we are displaying the most relevant content for each individual.

Google Adwords; Avocet; Bing; Criteo; Double Click; Facebook; Pinterest

We use Google Adwords, Avocet, Bing, Double Click, Facebook and Pinterest to track our own paid advertising activity in order to determine where our ads will be most effective online.

AddThis

AddThis allows customers to share content, products and web pages from our website with other websites and social networking sites and allows us to understand which content is the most engaging for our users so that we can improve the content and customer experience in other areas of the website.