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Aida & Embroidery Fabric

Browse aida fabric for cross stitch and embroidery in 11, 14, 16 and 18 count, plus evenweave and linen, in white, cream, black and a wide choice of colours. The stiff, clearly blocked weave is what makes aida the standard beginner fabric: every hole is obvious, so your stitches stay square without counting threads. Add cross stitch thread and a hoop or frame, or start from a chart in cross stitch patterns.
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How aida count works

The count is simply the number of squares, and therefore stitches, per inch. On 14 count aida you get 14 stitches to the inch; on 18 count you get 18, so the same chart worked on 18 comes out noticeably smaller and finer. This is the single calculation worth doing before you buy: divide the stitch width of your chart by the count to get the finished width in inches, then add at least three inches all round for framing and for the hoop to grip. People run out of fabric far more often than they run out of thread.

Alongside standard aida this collection includes evenweave and linen, which are woven from single threads rather than grouped blocks. On those you normally stitch over two threads, so 28 count evenweave gives the same stitch size as 14 count aida while allowing fractional stitches and finer detail.

Which count to choose

  • 11 count: large holes and big stitches. Ideal for children, for anyone with limited vision, and for bold samplers worked in six strands.
  • 14 count: the default. Most kits and charts assume it, and two strands of stranded cotton give full coverage.
  • 16 count: a modest step up in detail, usually stitched with two strands.
  • 18 count: fine work, portraits and detailed reproductions, generally one or two strands.
  • Evenweave and linen: for fractional stitches, backstitch detail and a softer, more traditional finished texture.

Colour, strands and coverage

White and antique white suit most charts, but a dark design on black aida is dramatic and much easier to stitch under a good lamp than people expect. Coloured aida saves you stitching a full background, which on a large piece can halve the work. The number of strands controls coverage: too few and the fabric grins through, too many and the stitches bulge and distort the weave. Work a small test patch in a corner of the margin before committing to a whole chart.

Preparing and finishing your fabric

Aida frays enthusiastically. Before you start, either overlock the edges, whip stitch around them, or fold masking tape over the raw edge. Find the centre by folding the fabric in quarters and marking with a tacking stitch, then match that to the centre of the chart, because starting from a corner is how pieces end up running off the edge. Keep the fabric in a hoop or frame only while you work and release it overnight; a hoop left tight for weeks leaves a ring that is difficult to remove.

When the stitching is done, wash gently in cool water with a mild soap, roll in a towel, then press face down on a soft towel so the stitches sink into the pile instead of being flattened. Stretch over acid-free board for framing.

Aida fabric questions

What is the best aida count for a beginner? 14 count. The holes are easy to see, and almost every chart and kit is written for it.

How much fabric do I need? Finished design size plus at least 7 to 8cm of spare fabric on every side for mounting.

What is the difference between aida and evenweave? Aida is woven in blocks with obvious holes; evenweave and linen are single threads stitched over two, allowing finer and fractional stitches.

How many strands should I use on 14 count? Two strands for full cross stitches and one for backstitch outlining is the usual convention.

Can I wash aida before stitching? You can, and it is worth it for hand-dyed or very dark fabric. Press it flat while slightly damp before you begin.

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