LoveKnitting Designers FAQs

Click here for FAQs about LoveKnitting and Ravelry teaming up for EU pattern sales

What is special about selling my patterns with LoveKnitting?

LoveKnitting is a thriving online knitting community with a huge following via e-newsletter, blog and social media  -  we can take your patterns to hundreds of thousands of avid knitters around the world. This means fantastic marketing support with no extra work on your part. We will regularly choose independent designers who want to tell their story to promote across all channels, giving you worldwide exposure.

You don’t have to worry about collecting VAT on your EU sales - LoveKnitting is VAT responsible. We also handle customer service queries - giving you more time to spend on the things you love, knitting and creating new beautiful patterns.

What’s more there’ll be absolutely zero selling fees (no listing fees or commissions).

How much will it cost me to sell my patterns?

Selling your patterns at is completely free. 

Do I qualify as an Independent Designer?

You can sell as an Independent Designer with us provided you do not have yarn for sale with us. If you’re unsure if you qualify, please email us at

Can anyone sell their patterns on LoveKnitting?

Any independent designer can register as a seller on LoveKnitting, but we will approve all patterns before they are offered for sale as part of our commitment to maintaining our high standard of quality.  Patterns are usually approved within five working days, and once approved you will receive a confirmation email when the pattern is available to buy. If a pattern is not approved, you will receive an email explaining why, and help to fix it.

Who controls the price that my pattern is sold for on LoveKnitting?

You do. When you list your pattern you tell us how much you would like it to be sold for. 

The way you price patterns changed in December 2014 to reflect the new way VAT will be collected for digital services sold to customers in EU countries. We will now ask you to price patterns exclusive of VAT. EU customers will pay the price of the pattern and the appropriate VAT price dependent on their location. There will be no VAT applied in the rest of the world.

If you priced your patterns prior to this change, you do not have to re-price existing patterns on LoveKnitting. However, we will automatically work out the VAT exclusive price from the original price you entered and re-calculate the pattern price dependent on the location of the customer. 

What is VAT and how is it charged?

VAT, or “value added tax” is a tax applied on sales in the European Union (EU). We collect the VAT on sales made to the EU to pay this tax and pay you based on the amounts excluding VAT.  

On 1st January 2015, the EU rules changed so that VAT must be collected for any digital service sales to customers in the EU at the VAT rate of the country in which the customer makes the purchase. 

For example:

  • Let’s say you, as a designer set the price of your pattern at £4.00

  • If this pattern sells to a customer in Germany, where VAT is charged at 19%, the price the customer will see and pay is £4.76

  • When a sale of this pattern is made, we’ll pay you this £4.00, keeping the 76p to pay the VAT

What do I need to do if I am VAT registered in the EU?

If you’re a designer in the UK who’s VAT registered, we’re obliged to add VAT to the amounts we pay out to you. If you are a designer in another EU country and you provide your VAT number, we will invoice for VAT under the reverse charge rules.

Will the changes to the European Union (EU) VAT 'place of supply' of digital services rules affect me if I sell my patterns on LoveKnitting?

The short answer is NO. We will still handle the collection of VAT, but it will be calculated based on the country in which the customer is located. When you sell your patterns through LoveKnitting you conduct a business-to-business transaction with LoveKnitting and we conduct a business-to-consumer transaction with the customer buying your pattern. Only direct to consumer transactions are included within these changes and, as such, LoveKnitting is responsible for managing all the VAT for these transactions. 

Do I still own the copyright to my pattern?

Yes of course, LoveKnitting is a platform for you to sell your patterns through. You still have full ownership of the copyright of your pattern. Please make sure that you state the copyright clearly on your pattern pdf.

Can I remove my patterns from LoveKnitting?

You will be able to remove patterns when you wish. You can disable a pattern, after which they will not be visible on and this can be reversed. You will also be able to permanently delete your patterns from LoveKnitting if necessary.  

How will I get paid?

The total amount owed to you on the last day of the month will be paid into your account on the 25th of the following month. The amount owed to you must be £20.00 or more at the month end; otherwise, your sales will accumulate until the next payment period. You will be paid in £GBP by PayPal on a monthly basis. We have now moved to Mass Payments, which means the only PayPal fees for receiving funds from us will be for currency conversion fees, where these apply. 

Will my patterns ever be refunded?

In the unlikely occasion that a customer is not satisfied with a pattern, due to problem with the pattern, we will issue them a refund and take the cost out of your next monthly payment.

Who will deal with pattern queries?

Our expert Smiles team will deal with all questions about patterns. They will get in touch with individual designers only if it's required.

What information do we need from VAT registered designers?

In order to sell on you will need to provide your payment details, billing address and VAT status. If you are VAT registered you must accept the self-billing agreement. It will allow us to process payments we owe you without you having to send us an invoice.

According to this agreement you will receive a self-billing invoice accounting for you sales that conforms to HMRC regulations. This agreement will expire 1 year after you sign it. We will contact you to let you know when you need to sign a new agreement.

You must notify us and update your details on your Designer Profile immediately when your VAT number changes, you stop being VAT registered or sell your business. Here is a sample self-billing agreement. Please do not hesitate to contact us if you have any questions.

How do I add a pattern?

Using your designer profile interface you can upload as many patterns as you wish. We worked hard to make the process as straightforward and easy as possible. To start uploading patterns click here. In order to add a new pattern you will need to fill in all the required data, upload the pattern PDF and at least one photo. You can also add sizing and all the materials required to your pattern information - please try and include all the information you can, as this will improve a customer’s ability to filter and find your pattern. 

In order for a pattern to be approved, we need to see quality images - the more time and thought put into your photography will mean more interest from customers.

If you wish, the pattern can be saved as a draft until later. When you feel that your pattern is ready for sale, you can submit it for approval. Our expert knitters will review the pattern within 5 business day.

Please do get in touch if you have any troubles adding a pattern.

Should I recommend a yarn you sell? How do I know if you stock it?

Ideally, as our customers love to be able to buy their patterns and yarns together and regularly get in touch with our Customer Services Team to ask for suitable substitutes.

If your sample was made in a yarn we stock, it will appear in the drop down menu in the Materials > Yarns section when you start typing in the boxes. If you start typing the first few letters of the name of the Yarn Brand (eg. Row for Rowan), Yarn Name (eg. Big for Big Wool) and Shade (eg. Bla for Black), a drop down menu will appear and you can select the appropriate option. If you select from the drop down menu, when your pattern is published it will show customers how many balls/ skeins they need and allow them to add to their basket at the click of a button. 

If your sample was made in a yarn we don’t stock, you can still add it in the Materials > Yarn section as these boxes can also be used as freeform fields. We do also recommend you include a yarn we stock so that customers can choose to buy their yarn and pattern together if they wish to do so. In this case, we’d recommend stating the yarn the sample was made in the description, so customers known in they are buying the original yarn used or a suitable substitute.

What criteria does my PDF pattern have to meet to be sold on LoveKnitting?

We love patterns of all shapes and sizes but we have a few key requirements to make this the best place to browse and buy patterns. Here are some guidelines on what we’re looking for from PDF patterns sold through LoveKnitting:


  • Convert patterns into PDFs, preferably under 25MB to make it easier for customers to download and store. The maximum PDF size is 100MB

  • Make sure patterns are complete, clearly written in English (other languages are fine as long as there is also an English language version)

  • Include clear, high-quality photography of the finished project

  • Make your patterns internationally friendly by including imperial and metric measurements for materials and needles. Also, if appropriate, please state which country’s knitting/ crochet terms you have used

  • Include measurements (imperial and metric) of the finished item

  • Help customers with a glossary of stitch and term abbreviations used in the pattern and in any charts, appropriate to the level of the pattern

  • Format your patterns so they are attractive and easy to follow. Patterns should be in an easy-to-read font and have headers for different sections of the garment. You may want to consider developing your signature ‘pattern style’ before you start out so it is easier to replicate for each pattern you design


  • Include obvious advertising. You can include a link to your personal website, but we discourage advertising of other products and services through the website

  • Include content you don’t own the copyright to, such as other people’s designs

  • Include blank pages. Consider how the pattern will print if customers choose to do so

What level of difficulty should I class my pattern as?

We classify our patterns into Beginner, Intermediate and Advanced level. Here’s a guide to these levels:


  • Cast on & off
  • Knit & Purl e.g. Stocking & Garter stitch
  • Simple increase & decrease


  • Combinations of Knit & Purl e.g. Moss & Rib stitch
  • Changing colour (Simple stripes)
  • Picking up stitches

  • Single cable pattern


  • Fair Isle

  • Combination of cabling pattern

  • Lace work

  • Complex colour work

  • Casting on from an angle

Do I have to get my pattern test knitted?

It's up to you to decide how best to ensure your pattern is easy to follow and free of errors. One way of doing this is to get it test knitted. Ravelry is a good place to meet people who may be willing to test knit your pattern and provide you with feedback. There are a number of groups dedicated to test knitting.

How can I reduce the size of my pattern PDF?

If your PDF is over 100MB, a good way to reduce its size is to compress the images included. Most word processing programmes include tools to enable this. Alternatively, there are a number of free tools available on the internet to help you do the same job such as Image Optimizer. You can also compress whole PDFs. Again, there are a variety of free tools on the internet that help with this, including

What criteria do my pictures have to meet to be accepted by LoveKnitting?

Clear, high quality photos of your pattern not only improve the shopping experience - they are what will sell your pattern.

Generally, garments look best on models, while plain or light backgrounds allow your design to be seen clearly. Where possible, include photos that show the detail of a particular feature of your design. We have a few guidelines for pictures that accompany patterns we sell on LoveKnitting. We require at least one photograph, which should be:

  • Under 10MB

  • One of the following formats: .jpg, .png, .jpeg

  • At least 1000x1000px

  • Well-lit and in focus

  • Preferably without text, unless it is a watermark

  • Without artwork or borders for the main display image

  • A single photograph for the main display image. Photo collages can be used in additional photographs

What happens after I submit a pattern for approval?

Our expert in-house knitters will review the pattern within 5 business day. Once approved, you will be sent a confirmation email and the pattern will be automatically available to buy on and the status of you pattern in Designer area will be updated to 'Published'.

What do I do if my pattern was rejected?

If for any reason your pattern is not approved, we will send you an email explaining why and how it can be fixed. Your pattern status will be changed back to 'Draft'. After you update your pattern to comply with recommendations, you can resubmit it for approval.

Any other questions, don't hesitate to get in touch by emailing

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